NOW IS YOUR PRIME - for entrepreneurs over 50 who want to business growth
Fom Invisible to Indestructible
NOW IS YOUR PRIME - for entrepreneurs over 50 who want to business growth
Fom Invisible to Indestructible
now is your prime - for women over 50
50 is the new 40
I turned 50 in February 2023. It was a turning point not only numerically, because I have learned through personal experience that successful entrepreneurs over 50 are rarely celebrated, acknowledged or catered to. Women reaching this milestone not only have to fight against sexism, but also ageism - which is alive and kicking as the evidence bears out to support this. Whilst men age like a 'fine wine' and are revered for their 'silver fox' appearance, women over 50 entrepreneurs are told we need to 'fight the signs of ageing' and ensure we get our fill of botox and fillers to prevent crows feet from marring our saggy face. Perhaps we should also heed the advice given to play bridge, wait for retirement or run charitable coffee mornings instead of following our ambitions or ensuring business growth. I think not.
NOW IS YOUR PRIME
Clarity and Purpose
The entrepreneurial power and business growth of women over 50 has never been stronger.
And I'm going to tell you why you are in the best place to be an over 50 entrepreneur.
Successful entrepreneurs over 50 are twice as likely than women in their 20's. Why? One simple word.
Experience.
You have had more time to develop a breadth and depth of qualities that can significantly grow a business because you've got lived experience.
Money can't buy that.
You also hold the world's pursestrings in your menopausal hand - because you control over 64% of global spending.
This is all great news. Not only are you part of the most powerful market in the world, you know exactly what it is they want and need.
NOW IS YOUR PRIME
A sense of urgency
When you're an over 50 entrepreneur, you've likely reached an age when time may be shorter than you think and when you've lost people close to you. You may perceive there is a greater sense of urgency in business growth; and of determination to be successful entrepreneurs over 50. And when you also realise you can make a difference in the world, this sense of purpose and drive is contagious and infectious to other women.
This clarity shines through, and statistics show that people are 4 to 6 times more likely to buy from a purpose-driven business.
NOW IS YOUR PRIME